CORGI HomePlan is a dynamic, fast growing business offering boiler and home care insurance across the UK. Working with multi marketing agencies, a plan had been developed to market CORGI HomePlan’s services during the peak season.
Fiona Melvin-Farr was appointed to project manage the implementation of the plan, including TV advertising, PR, design, digital marketing and campaign measurement. Liaising and directing the agencies to deliver this multifaceted campaign. With brand messages around trust, safety and excellent customer service, the campaign was designed to raise awareness of CORGI HomePlan product offerings to the market, supporting the sales team.