Fiona Melvin-Farr presented a straight forward approach to strategic marketing planning to a business audience.
Business Scotland 2007 held in the Corn Exchange, Edinburgh is the region’s premier business to business exhibition for entrepreneurs and established businesses. Fiona was invited to talk at the seminar program and presented a concise paper “Strategic Marketing Planning – What’s it all About?”
Taking the participants through the importance of planning and providing a step by step guide on the principals, introduced them to some tried and tested methods that they could apply to their own businesses.
Fiona commented, “I was delighted to be invited to talk at this event and it was great meeting so many people after the seminar and hearing about their businesses and marketing successes.”
One attendee commented, “I think that most businesses – certainly mine – have a good understanding of what they should be doing but have either forgotten the principles, or forgotten to make time for the principles of planning. You’ve given me the kick start needed!”